Melissa Powell is Executive Vice President and Chief Operating Officer of Genesis HealthCare. Melissa had previously been President and Chief Operating Officer of The Allure Group, a New York City-based nursing home operator nationally recognized for quality, since 2010. Melissa has 20 years of experience coordinating, assessing, and improving senior care utilizing a market-focused model in New Jersey and New York. She has driven specialized programs, a culturally sensitive approach, significant technology changes, and an environment of compassion and comfort. This approach dramatically reduced readmission rates, bolstered census successes, turned around surveys in homes, and increased star ratings.