The idea of Skilled Nursing as a “National Industry” is a fallacy. Inconsistent state regulations and diverse local market conditions create unique challenges for every provider. Nevertheless, facilities are measured against an endless stream of irrelevant data that distorts performance, quality, and asset value. This session will examine the risks associated with using outdated, noncomparable data in management and underwriting. We will then explore how to appropriately quantify & connect distinct datasets to reveal hidden opportunities in any market.